VIDEO: The Small Business Customer Communications Makeover – Premiere Care...
The final set of videos from the Small Business Makeover Contest features Premiere Care Homecare, a home healthcare agency serving several counties in Florida. The company has been successful in...
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Where Do You Stand with Mobile Marketing?
Mobile marketing just keeps on making a case for itself. A short survey from web.com provides valuable insights into mobile marketing adoption by small businesses and some powerful reasons to get into...
View ArticleTips for Selecting Marketing Images and Photography
Have you given much thought to the marketing images and photography used on your website and in your marketing campaigns? A recent blog post on the Wall Street Journal reminds us that we should. Many...
View ArticleFive Tips for Getting Started With Ecommerce
Not surprisingly, many small businesses feel a little overwhelmed when thinking about selling to customers online. Traditionally, ecommerce was something only achievable by big companies with big teams...
View ArticleTips for Creating Better Customer Surveys
If you’ve ever conducted a customer survey, you’ll know that they can uncover interesting insights about your customers. But how often have you been able to turn those customer insights into actions...
View ArticleTips for Writing More Effective Marketing Collateral
Printed marketing collateral plays a key role in many kinds of sales, but in the digital era it doesn’t always get the attention it deserves. The fact is that a strong, well-written piece of printed...
View ArticleDirect Mail Tips for Beginners
Direct mail has been a tried-and-true marketing tactic for so long that one could be forgiven for thinking that all small businesses are familiar with the best practices involved. However, the...
View ArticleIntegrated Marketing: Understanding the Basics
Harnessing the Power of Integrated Marketing The terms integrated marketing and multi-channel marketing may sound like they belong in the world of big agencies and corporate clients. But tools exist...
View ArticleFour Mobile Marketing Trends That Spell “Opportunity”
For small businesses that are weighing the value of a mobile marketing or mobile commerce program, a recent infographic on mobile trends from Outsystems® is packed with helpful insights. The...
View ArticleThe Rise and Rise of Mobile Devices: Are You Ready?
As new technologies emerge, it seems we have an amazing ability to incorporate them into our daily lives and quickly forget what it was like before they came along. But every so often a statistic or...
View ArticleDirect Mail Marketing is Your Best Bet for High Response Rates
One of the challenges faced by small businesses looking to maximize marketing ROI is that they don’t always have the time or budgets to experiment with multiple tactics. Whereas larger organizations...
View ArticleWhat Makes a Successful Loyalty Program
Whether consciously or not, almost every small business runs some kind of loyalty program. It seems only natural to show our appreciation to regular customers, occasionally saying, “no charge for this...
View ArticleQR Codes: There’s No Debating Great Business Results
A recent blog post implied that there is a great debate around QR codes, asking whether they were “in or out”. This reminds us of a well-known quote from one of Europe’s most successful soccer coaches:...
View ArticleStamford Symphony Strikes the Right Chord with QR Codes
When the marketing team at the Stamford Symphony wanted to reach new audiences and bridge the gap between their print and digital marketing efforts, they opted for QR a code marketing program using...
View ArticleMobile Websites vs. Mobile Apps: Which is Right For You?
We have been keeping a close eye on the incredible growth in the use of mobile devices, and also on how small businesses are adapting to this unprecedented trend. For small businesses who are looking...
View ArticleQR Codes Embraced in Record Numbers
Pitney Bowes recently published a white paper, A Practical Guide to QR Codes for the Small Business Marketer, and in it we referred to some recent ComScore data on the use of QR codes. The ComScore...
View ArticleEight Helpful Email Marketing “Don’ts”
Planning an email marketing program? Already running one? Either way, you are sure to find some helpful tips in a recent blog post listing eight of the worst email marketing mistakes to avoid. Despite...
View ArticleMobile Marketing = New Business
To coincide with National Small Business Month this past May, the folks at Web.com performed a survey of small businesses and their adoption of mobile marketing. Among the various survey results about...
View Article5 Steps to Engaging Shoppers with QR Codes
If you’re trying to encourage purchases or provide a better in-store experience, then you should be using QR codes. To help you, we’ve put together 5 simple steps that will let you harness the power of...
View ArticleCustomer Loyalty Programs: Knowing Your Customer is Key
As we have outlined on this blog in the past, customer loyalty programs are not only within reach of small businesses, they are a natural fit. Long before the introduction of points cards or buyers...
View ArticleIncreasing Direct Mail Responses: Don’t Forget About The Envelope!
A few years ago, the United States Postal Service conducted a study of consumers to investigate what they do when they receive postal mail. The study, which is available to read on the Pitney Bowes...
View ArticleLondon 2012: The Mobile Olympics
This has been a fantastic summer to be a sports fan. On top of all the usual activities, from our national game to the tennis at Wimbledon, we were also treated to a little event known as the Olympic...
View ArticleThe Rapid Rise of QR Codes: 400% Growth in Past Year
Wondering if QR codes are catching on with customers? To say “yes” would be a big understatement. A recent study covered on ClickZ.com shows that QR codes have positively caught fire this past year....
View ArticleYour Website Needs Fixing to Reach Mobile Customers
“My website needs fixing?” you say. Yes, chances are that it does, according to a huge study by BIA/ Kelsey. In their analysis of 1 million SMB websites, they found that over 93% didn’t display...
View ArticleB2B Marketing Tips: Direct Mail
Because of the human aspect of communications, marketing will always be an evolving discipline. What works during one campaign or one marketing season may not work the next, as the needs, preferences...
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